MEDIA: Motorola sponsors ITV1 films to launch handset

Motorola is to sponsor ITV1’s movie slot in the run-up to Christmas to promote the launch of its T720 handset.

The deal incorporates ITV1’s Friday night movie season; the terrestrial TV premieres of Star Wars – The Phantom Menace and There’s Something About Mary; and a season of late “Motomovies”.

Motorola PCS marketing manager James King says: “In the run-up to Christmas we are able to cut through the advertising noise to promote the Motorola T720’s launch. The handset boasts high-quality colour gaming, including MotoGP.”

The deal was negotiated by Carlton Sales and Sponsorvision on behalf of Motorola.

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