Potter Dow lands £3.2m DCF business

Direct Car Finance (DCF) has appointed Potter Dow to handle its £3.2m through-the-line business, following the resignation of Red Cell in April (MW April 4).

Direct Car Finance (DCF) has appointed Potter Dow to handle its &£3.2m through-the-line business, following the resignation of Red Cell in April (MW April 4).

DCF, which trades under the name Approved Car Finance, did not hold a formal pitch, but instead recruited independent marketing consultants to trawl agencies for ideas. Red Cell held the account for only four months and apparently split from the company, citing creative differences.

At the same time, DCF parted company with media buying and planning agency MindShare, which, along with Red Cell, is part of the WPP Group. Media agency Brilliant was reappointed to handle the buying and planning business, having lost out to MindShare. Leeds-based Brilliant was first appointed to DCF’s media account in June 2001.

Both Red Cell and MindShare had been appointed by Pat Farrell, who was group marketing director at DCF for four months before he resigned in April to join Ford as global head of consumer insight (MW April 18).

DCF offers vehicle loans to people with poor credit history. In July, it was bought by motor finance company Auto Credit Trust for about &£10m. Auto Credit Trust chairman Roger Gewolb was appointed executive chairman of DCF in October.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here