Doner Cardwell picks up £2m finance task

Doner Cardwell Hawkins has been appointed to handle the £2m advertising account of asset management company Threadneedle Investments.

Doner Cardwell Hawkins has been appointed to handle the &£2m advertising account of asset management company Threadneedle Investments.

The agency was appointed after a four-way pitch, which included incumbent Citigate Albert Frank (MW September 19). It is understood the final decision was between Doner Cardwell Hawkins and Citigate Albert Frank. The review was handled by the AAR.

Threadneedle put its advertising business up for review after marketing director Alan Mearns left. He now heads global marketing operations at Mellon Global Investments. Commercial director Richard Eats took over Mearns’ responsibilities after his departure, and was made permanent marketing director two weeks ago.

Threadneedle Investments is a subsidiary of Zurich Financial Services Group and has &£43bn under management. Other Zurich UK subsidiaries include Eagle Star Insurance and Allied Dunbar Assurance. Last week, Zurich appointed Lawrence Churchill as chief executive of its UK, Irish and international life businesses.

Threadneedle represents the first financial services client Doner Cardwell Hawkins has managed in six years, and the third piece of new business the agency has won in the past month. Last month, Doner Cardwell Hawkins won the advertising accounts for Wessex Trains (MW October 17) and storage company the Big Yellow Group. In May, it picked up the &£14m Teflon business, owned by chemicals company DuPont (MW May 17) .

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here