Carat International moves BMW’s media account
BMW’s pan-European media account has been moved from Carat International’s London office to the agency’s office in Wiesbaden, Germany. BBJ will continue to handle media buying for BMW in the UK.
‘A 15-year idea’: Speedo celebrates its ‘swagger’ with new lifestyle positioning
Josh StephensonSpeedo is repositioning itself for a lifestyle audience with a new campaign bringing back its Aussie roots.
This Much I Learned: Asos’s top marketer on transforming a brand
Josh StephensonAsos’s executive vice-president of customer, Dan Elton, on the challenges he is facing in turning the fashion retailer into a more brand-led organisation – and why marketers shouldn’t take measurement tools as gospel.
‘Threaded into business strategy’: How brands are defining marketing excellence
Charlotte RogersIn a world where some businesses struggle to agree what they mean by marketing, how are brands defining excellence and who is holding teams to account?
Recruitment ‘chaos’ and marketing’s bubble: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the increasingly convoluted marketing recruitment process to Coca-Cola’s warning against getting stuck in a marketing bubble it’s been a busy week. Here is my take.