Indesit supports 2004 European Championship
Indesit has signed a deal to be a ‘special supporter’ of the 2004 football European Championship as part of a &£5m marketing push planned for the white goods brand.
Indesit has signed a deal to be a ‘special supporter’ of the 2004 football European Championship as part of a &£5m marketing push planned for the white goods brand.
Beauty company Aveda has appointed Emanuel Rey as European marketing director. He joins from cosmetics company L’Oréal, where he worked in the marketing department. Rey will be responsible for developing the brand across Europe and will be launching Aveda in new markets such as France, Spain and Scandinavia over the next two to three years. […]
The Department for Work and Pensions (DWP) has split the creative business for its pension credit scheme between Delaney Lund Knox Warren & Partners (DLKW) and direct marketing agency Draft Worldwide. The Government will spend &£24m on marketing and advertising the scheme, which encourages people to save for retirement rather than rely on government support, […]
Ware Anthony Rust has been appointed to develop an integrated campaign for agriculture company Monsanto, focusing on its spring feed barley seed brand Spire.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.