Tear up the tickboxes and study the life of mammals
Marketing WeekAn over-reliance on research has made mass-market ads an unappealing blur. Marketers could learn a lot from Sir David Attenborough, says Gavin McDonald
An over-reliance on research has made mass-market ads an unappealing blur. Marketers could learn a lot from Sir David Attenborough, says Gavin McDonald
The Government is preparing to set up its first creative and media roster for online advertising to reflect its increasing spend on new media. The spend on online advertising tripled in the past two years. This year, the Government is expected to spend about £4m on the medium. The appointment of the new roster, which […]
Butcher’s has promoted brand manager Yetunde Ige to the newly created position of head of marketing, to oversee all the petfood company’s brands. Ige previously handled the marketing of Butcher’s dog food brands and oversaw the appointment of Clemmow Hornby Inge to the account last year (MW January 3, 2002). Ige, who has been at […]
London Tourist Board (LTB) is launching a new logo, Totally London, for use in its own campaigns and by promotional partners. The new imagery and strapline, based on a London street sign, has been devised by Abbott Mead Vickers.BBDO and will be used across a number of media channels. The Totally London icon makes its […]
The Royal Mail is to axe 20 per cent of its marketing and sales staff, resulting in the loss of 100 jobs. The new Royal Mail marketing structure will have 300 marketing staff and around 100 sales and customer services staff, following job cuts across both areas. Royal Mail aims to shed the jobs by […]
Advertisers are realising that outdoor advertising represents good value. As targeting and formats continue to evolve rapidly, it seems outdoor has little to fear from the current advertising slowdown. By Cathy Hayward
EasyJet has drawn up a shortlist of media planning and buying agencies for its &£26.5m European advertising business. Agencies on the list are MediaCom, OMD, Carat International, parent of easyJet incumbent BBJ, and Go incumbent Zenith-Optimedia.
T-Mobile UK says it has added 2 million new customers in 2002, taking its total customer base to 12.4m.
Doner Cardwell Hawkins has created a £2m TV campaign for Young’s Bluecrest Young’uns range. The campaign, which shows children trying to make their own fish dishes, breaks on February 10.
Cricket sponsor Vodafone has backed down over a threat to remove its logo from the England team’s shirts during the forthcoming World Cup in South Africa. Earlier in the month Vodafone threatened to pull out of the controversial World Cup in South Africa due to conflict with official tournament sponsor MTN, a South African mobile […]
Dr Martens, the bootmaker, will review its sponsorship of West Ham United Football Club at the end of the year. The contract was effective from 1998.
Woolworths is to review its £25m advertising account, spelling the end for the Paul Kaye-fronted campaign created by incumbent agency Bates UK.
WCRS has created a £1.5m advertising campaign for First Direct. It is a departure from the company’s previous ads, which featured comedians Vic Reeves and Bob Mortimer.
Matthew Clark has axed the role of group marketing director following the departure of Robert MacNevin, who is joining a management consultancy.
Visa EU has appointed Jon Prideaux as executive vice-president for marketing, following the promotion of Marc Temmerman to head the strategy department. Prideaux will be responsible for the management of the Visa brand and the marketing of Visa’s product lines. He starts at the beginning of February and will report to the president of the […]