Iris creates Valentine’s promotion
Iris, the youth marketing agency, has created a pan-European Valentine’s Day promotion for Sony Ericsson’s T300 mobile phone, featuring the Muppets.
Iris, the youth marketing agency, has created a pan-European Valentine’s Day promotion for Sony Ericsson’s T300 mobile phone, featuring the Muppets.
WPP Group’s Young & Rubicam has acquired Zurich-based advertising agency Guye Benker. The Swiss business will continue to operate as a separate agency.
T&T Beverages has appointed start-up RudaizkyRyan for the £4m relaunch of its carbonated soft drinks brand.
Turner Broadcasting has promoted Jonathan Davies to senior vice-president for the UK, Scandinavia, Middle East and Africa regions, following a 27 per cent growth in European revenues for 2002.
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Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.