J Walter Thompson creates Vodafone campaign
J Walter Thompson has created a campaign for Vodafone called ‘better connections’. The ads will run from mid-February until March on posters and in national business magazines and broadsheets.
J Walter Thompson has created a campaign for Vodafone called ‘better connections’. The ads will run from mid-February until March on posters and in national business magazines and broadsheets.
WCRS and Media Planning Group (MPG) are set to lose the £3m advertising and media accounts for low-cost airline Buzz following its sale to rival Ryanair.
Swedish Match has appointed Gareth Piers Newton to the newly created role of UK category marketing controller for the cigar and smokeless tobacco products business. The role carries full responsibility for advertising and agency relationships, and covers both consumer and trade marketing. Swedish Match is a global company, with brands including Bryant & May, Swan […]
Oris, the Swiss watchmaker, has signed a deal to become an official supplier and watch partner to the BMW Williams F1 team.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.