Supermarkets Code of Practice to be reviewed
The Office of Fair Trading is to conduct a review of the Supermarkets Code of Practice, which governs the relationship between supermarkets and their suppliers.
The Office of Fair Trading is to conduct a review of the Supermarkets Code of Practice, which governs the relationship between supermarkets and their suppliers.
The British Tourist Authority (BTA) is talking to agencies about creating a £4m advertising campaign to promote England abroad and at home. The BTA is to merge with the English Tourism Council on April 1 to form a new body. The new name is not yet known, but the ETC will function as a separate […]
Unilever is planning a further heavily supported extension of its Lynx brand with the launch of LynxDry. The launch is an attempt to steal share from Gillette’s Right Guard deodorant. The launch of LynxDry is likely to be supported by a £7m advertising and marketing spend. The launch budget will be in addition to the […]
Standard Life Bank has shortlisted seven Scottish agencies for its £1.5m advertising account. Incumbent Draft Worldwide did not pitch.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.