Print campaign to promote launch of Xbox Live
Bartle Bogle Hegarty has created a three-month print campaign to promote the launch of Xbox Live on March 14. AKQA has created an online campaign and dedicated website to accompany the launch.
Bartle Bogle Hegarty has created a three-month print campaign to promote the launch of Xbox Live on March 14. AKQA has created an online campaign and dedicated website to accompany the launch.
Springer & Jacoby UK has been appointed to drive the expansion plans of luxury English shoe manufacturer Jeffery-West.
Viacom Brand Solutions has struck a deal with Kraft for its Dairylea Strip Cheese brand to sponsor Nickelodeon’s Blue’s Clues show.
MediaCom North has been retained to buy and plan media for United Utilities, the gas and electricity generator, following a competitive pitch.
Linking marketing strategy to business performance is a powerful way to make a case for investment. But when macroeconomics mean growth is scant, building confidence can be tricky.
Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.
Trading media metrics for the “right data” can help marketers prove to the CFO why certain investments are “worth every dollar”, says Ford Europe’s media boss.
The streaming service outperformed the broadcaster’s studio arm, amid wider plans to invest an additional £15m in marketing this year.