Month: March 2003

Ted Baker considers axeing marketing role

Marketing Week

Fashion brand Ted Baker is considering scrapping its top marketing role following the departure of head of marketing Sally Woodyatt to join retailer Marks & Spencer to work on its menswear range. She will report to the retailer’s head of menswear marketing, Susan Aubrey-Cound. It is not known when Ted Baker will make a decision […]

Classic FM TV selects IDS to handle sales

Marketing Week

Classic FM TV has appointed Interactive Digital Sales (IDS) to handle all advertising and commercial sales for the free-to-air channel, which will show ads from April. The channel, which launched on Sky TV last December, will take four minutes of advertising per hour. Julia Jordan, executive director of business strategy at IDS, will oversee the […]

Top AMP Banking marketer quits

Marketing Week

AMP Banking’s UK marketing director, Stephen Lowe, is leaving the bank and is in talks with a number of companies about senior marketing positions. Lowe joined the company as marketing director at its launch three and a half years ago. He was previously marketing director at Nat-West’s mortgage business. The company’s UK operations were put […]

Premium TV appoints head of marketing

Marketing Week

Premium TV, the sports media division of NTL, has appointed Nigel Blower as head of marketing. He replaces Kenny Boyle, who is leaving to head the international marketing team at the British Tourist Authority (MW January 30). A former head of database marketing for BT Cellnet (now known as O2), Blower was most recently a […]

Giving a bit more punch to 6C’s pub businesses

Marketing Week

Hugh Osmond claims to have the vision to revive 6C’s ailing chains, such as All Bar One, but consumers are returning to traditional values, writes George Pitcher It is never a good idea for a columnist to examine a corporate issue during a week when so much is likely to happen – or just as […]

Cahoot marketing chief moves to the helm

Marketing Week

Tim Sawyer, marketing director for Cahoot, has been promoted to “acting head” of the online bank, after managing director Tim Murley moved to head electronic distribution at parent company Abbey National. Sawyer’s new responsibilities will include operations, customer service, finance and IT. In the short term, he will continue to look after marketing, business development […]

BA to relaunch Executive Club

Marketing Week

British Airways is relaunching its Executive Club loyalty scheme in July, after merging the five regional schemes into a global programme. BA currently runs five programmes under the Executive Club name in different territories, but the schemes vary in the benefits they offer and the number of miles needed to claim them. The initiative is […]

Direct Line’s £15m campaign

Marketing Week

Mortimer Whittaker O’Sullivan has created the TV advertising for Direct Line’s £15m campaign for its motor and home insurance business. The ads feature the young couple and old grannies who first appeared last year.