Novartis Consumer Health marketing director Nick Evans has been promoted to a global marketing role at the company’s headquarters in Switzerland. Evans takes the post of head of global brand for nasal decongestant Otrivin, which is the global market leader in this category. It is understood that, following Evans’ departure his role will be axed […]
Broadsheets, under pressure from falling circulation and revenues, are turning to editorial makeovers to rejuvenate themselves. Plummeting advertising spend and declining circulation figures have put pressure on the broadsheet market, but have not suppressed the newspapers’ spirit: they have come out fighting, with a number of editorial makeovers. The Daily Telegraph, The Guardian and The […]
HSBC has named executive director of investment banking Stephen Green as its new chief executive. He replaces Sir Keith Whitson, who retires in May.
The Advertising Standards Authority (ASA) has received 31 complaints that Irish bookmaker Paddy Power’s latest set of ads, created by Bartle Bogle Hegarty, are indecent and offensive. One of the ads shows a young boy and girl kissing on a park bench. The strapline says: ’2/1. Let’s make things more interesting’. The other ad shows […]
Vivid Imaginations will launch a McDonald’s McFlurry Maker in the summer, after forming a partnership with US toy company Spinmaster, which owns the licensing rights. The McDonald’s McFlurry Maker toy comes with McDonald’s ingredients to enable children to make McFlurry ice creams at home. It will be in shops from July and will cost about […]
Impulse sales of Diet Coke variant Diet Coke With Lemon have plummeted eight months after its launch. Insiders claims the drop may be because the taste does not appeal to UK consumers. At its peak, last August, Diet Coke With Lemon sold 1.7 million litres in newsagents, convenience stores, petrol stations and off-licences, but by […]
Interflora, the flower delivery network, is reviewing its £2m advertising account despite the fact that it is on the hunt for a marketing director. The business is held by creative agency The Company,which created the controversial Valentine’s Day ad campaign in 2001, featuring a woman’s bare chest with strategically placed roses and the tagline “Tit […]
Your leader on grey trading (MW February 20) asks “what immutable principle… makes it legal to source grey goods within the European Union, but not beyond it?” The answer is straightforward. The EU has been a single market since 1992 with an increasingly common framework for business across member states. There has also been the […]
1576, Family, Faulds Advertising, and the Leith Advertising Agency have been shortlisted for Standard Life Bank’s £1.5m advertising account.
The Leith Advertising Agency has been appointed to work on a project for the Knob Creek bourbon brand for Jim Beam Brands Europe. Young & Rubicam is the global creative agency for the drinks company.