Vivid Imaginations will launch a McDonald’s McFlurry Maker in the summer, after forming a partnership with US toy company Spinmaster, which owns the licensing rights. The McDonald’s McFlurry Maker toy comes with McDonald’s ingredients to enable children to make McFlurry ice creams at home. It will be in shops from July and will cost about […]
WWAV Rapp Collins Scotland has created a direct marketing campaign for Scottish Friendly Assurance, promoting Scottish Bond, its tax-free savings plan.
The Advertising Standards Authority (ASA) has received 31 complaints that Irish bookmaker Paddy Power’s latest set of ads, created by Bartle Bogle Hegarty, are indecent and offensive. One of the ads shows a young boy and girl kissing on a park bench. The strapline says: ‘2/1. Let’s make things more interesting’. The other ad shows […]
There is widespread confusion over what BARB measures: is it opportunities to see, or true audiences? Mark Ritson puts the case for changing its name Guy Abrahams’ critique of our research on commercial breaks (MW February 20) was wonderfully entertaining. Articles that debate ad audience measurement have been thick on the ground lately. This is […]
After Rolls Royce sold just one car in January, the signs are that luxury goods brands are feeling the pinch. Many remain upbeat, believing it is a short-term blip, but with City redundancies chipping away at the high-end retailers’ customer base, the problem could be more deep-seated. David Benady reports While British Airways admitted last […]
Breast Cancer Care is to revamp its marketing and communications strategy ahead of a five-year plan to double its annual donations to &£10m. The review will look at the charity’s high-profile celebrity programme and the effect this has on the public, as well as perceptions of its iconic pink ribbon logo and how Breast Cancer […]
Commercial radio owners could all have the chance to bid for up to 32 new FM radio station licences if a recommendation by the Radio Authority gets the green light. The proposal to release the frequencies is a huge bonus for commercial radio owners, who have had little chance of expanding through new licences outside […]
Volvo Car has promoted global sales director Gerry Keaney to oversee global marketing, sales and customer services for the Ford-owned car company. Keaney, who was a former sales and marketing director and managing director of Volvo Car UK, will continue to be based at the company’s headquarters at Gothenburg in Sweden, where he has been […]
The Diary, renowned far and wide, receives a high volume of mail from all over the world – and particularly West Africa. Reader, you would be amazed at how many youngest sons and second wives of deposed African leaders are now resident in Abidjan, de facto capital of war-torn Côte D’Ivoire. Many of these poor […]
HSBC has named executive director of investment banking Stephen Green as its new chief executive. He replaces Sir Keith Whitson, who retires in May.
Co-operative Group is combining its banking, Travelcare and Co-operative Insurance Society operations under one roof. The &£1m pilot project is part of an initiative to integrate businesses ‘which share the same values’.
Virgin Mobile is to be one of the headline sponsors of Pride in the Park, the UK’s largest gay, lesbian and bisexual festival, for the second year running.
Ford is running a radio campaign to promote DAB digital radio, which it is offering as an option in all its UK models. Radioville created the campaign, which breaks on March 6.
Cartoon Network has signed a cross-promotional sponsorship deal with Kraft Foods involving on-air and on-pack activity.
Campbell Doyle Dye (CDD) has won the £1m advertising account for Suffolk brewery Adnams. CDD won the pitch against incumbent Fox Murphy, Partners BDDH and WFCA Integrated.