Fujitsu Siemens Computers has appointed former Dell UK marketing director Nick Eades as its director of marketing for the UK. He replaces Mel Taylor, who left the company a few weeks ago to “pursue other interests”. Eades left Dell in December (MW December 12, 2002) after spending five years at the company developing its marketing […]
Reckitt Benckiser (RB) is planning to rebrand its Finish 3-in-1 Total dishwasher tablets as Finish 3-in-1 Brilliant this year. The move coincides with the current blitz in the dishwasher tablets market. This month RB is adding an orange variant to the range, in an attempt to cash in on consumers’ fascination with the degreasing properties […]
Partners BDDH has created a TV ad for the Citroen C5, which airs today (Wednesday). Media planning and buying is through OMD UK.
Stolichnaya, distributed by First Drinks, has launched the UK’s first strawberry-flavoured vodka, Stolichnaya Strasberi.
Coca-Cola Great Britain is launching an advertising campaign to support its Txt For Music on-pack promotion. The ads feature pop band Mis-Teeq and their new single Scandalous.
Unilever and Johnson & Johnson are planning to significantly increase their spend on regional press advertising following the latest research on campaign effectiveness in local newspapers.
London Electricity (LE) Group has promoted Seeboard Energy head of residential markets Travers Clarke-Walker to director of marketing for retail. Clarke-Walker will report to the chief operating officer of the group’s retail business, Derek Lickorish. At Seeboard, Clarke-Walker was responsible for developing a loyalty card scheme and was also responsible for the brand’s retail outlets. […]
Fox’s Biscuits has appointed PWLC, the agency run by former Smile marketing director Mike Phillipson, to its &£1m advertising account. PWLC won the business after pitching against a number of unnamed agencies. Incumbent St Luke’s did not repitch. Media buying, handled by Equinox, is not affected by the review. The review was conducted by marketing […]
M&C Saatchi, WCRS, Clemmow Hornby Inge and incumbent BMP DDB have been shortlisted by British Gas for its &£30m advertising account.
Golley Slater & Partners has won a £250,000 contract for the campaign to relaunch The Western Mail, with the positioning ‘For new Wales read the Western Mail’.
…ITV1 has been replaced by BBC1 as the channel most viewers would want if they could have only one channel, according to an annual survey conducted on behalf of the Independent Television Commission and the Broadcasting Standards Commission.
McCann-Erickson, DFGW and Mother are understood to have been shortlisted for the &£8m Tetra Pak advertising account.
Joint branding, whether it be through sponsorship, products or co-promotions, is a popular activity. But participating brands should pay particular attention to design if the partnership is to work effectively and equitably. Compatibility is about more than mere personalities getting on with each other. To make a relationship, whether personal or professional, last, the participants […]
British Bakeries has made its entire Hovis range free from artificial flavourings and preservatives, something the company claims is a first for a major bread brand. The initiative will be backed by a &£7m marketing push, including in-store marketing and television ads by BMP DDB, breaking in April. New packaging and press ads emphasising the […]
Barclays Bank personal financial services (PFS) chief executive David Roberts has been named chief executive of the Woolwich. He will continue to run the PFS division alongside his new role.