The Co-op’s ethical stance has failed to make it a fit rival to the major retail players. But a modernisation plan and a pooling of resources, like last week’s creation of the Co-op travel group, could change that. The co-operative movement, for many, is stuck in the dark ages with disparate regional societies operating a […]
BBC director of marketing and communications Andy Duncan claims that 500,000 Freeview adapters have been sold since its launch and that, according to BARB, more than 1.4 million homes have Freeview, a figure greater than that obtained by ITV Digital…
Fox Kids Europe has appointed Paul Taylor as group managing director, channels. He joins from BSkyB.
Air Miles has recruited a marketing director, Richard Pepper, to help it win the battle against rival loyalty scheme Nectar. Pepper brings specialist customer relationship management skills to the company and joins from the position of head of customer relationship management at T-Mobile. Air Miles recently appointed Maher Bird Associates to handle direct marketing. Sister […]
There is widespread confusion over what BARB measures: is it opportunities to see, or true audiences? Mark Ritson puts the case for changing its name Guy Abrahams’ critique of our research on commercial breaks (MW February 20) was wonderfully entertaining. Articles that debate ad audience measurement have been thick on the ground lately. This is […]
After Rolls Royce sold just one car in January, the signs are that luxury goods brands are feeling the pinch. Many remain upbeat, believing it is a short-term blip, but with City redundancies chipping away at the high-end retailers’ customer base, the problem could be more deep-seated. David Benady reports While British Airways admitted last […]
Abbey National’s top marketing job has been axed, following an organisational review last week. Janet Connor who was retail marketing director, has been moved sideways to another position at the bank. Abbey National is now looking outside the company to recruit a chief marketer, who will be in charge of all marketing, branding, product strategy, […]
Kimberly-Clark (K-C) is embarking upon a £3.5m revamp of its Kotex feminine care brand, in an attempt to break the long-standing taboos surrounding feminine hygiene.
Royal London, the UK’s second-largest mutual life assurance company, has appointed Simon Barwell as head of marketing of its retail business.
Commercial radio owners could all have the chance to bid for up to 32 new FM radio station licences if a recommendation by the Radio Authority gets the green light. The proposal to release the frequencies is a huge bonus for commercial radio owners, who have had little chance of expanding through new licences outside […]
Volvo Car has promoted global sales director Gerry Keaney to oversee global marketing, sales and customer services for the Ford-owned car company. Keaney, who was a former sales and marketing director and managing director of Volvo Car UK, will continue to be based at the company’s headquarters at Gothenburg in Sweden, where he has been […]
The Diary, renowned far and wide, receives a high volume of mail from all over the world – and particularly West Africa. Reader, you would be amazed at how many youngest sons and second wives of deposed African leaders are now resident in Abidjan, de facto capital of war-torn Côte D’Ivoire. Many of these poor […]
Ford is running a radio campaign to promote DAB digital radio, which it is offering as an option in all its UK models. Radioville created the campaign, which breaks on March 6.
The Government is launching its first advertiser-funded radio programme, to support an initiative that encourages UK small businesses to use new technology. The Department of Trade and Industry (DTI)-led UK Online for Business initiative has teamed up with Classic FM to launch a series of e-business stories offering information on the use of the internet […]
Delaney Lund Knox Warren has created radio and national press advertising for Bank of Scotland to promote its deposits and ‘smart finance’ products.