Month: March 2003

Decaux denies acting illegally

Marketing Week

Outdoor advertising company JC Decaux has been forced to issue a statement categorically denying that its Belgian subsidiary has been involved in any illegal actions. JC Decaux chairman Jean-Charles Decaux released a statement claiming that all the company’s contracts in Antwerp are “legal”, after the city’s public prosecutor’s office began a corruption investigation at the […]

Invest in football? Only if your goal is a net loss

Marketing Week

Spring is in the air, the season approaches its dramatic finale – and clubs start to portray themselves as financial players. Don’t be sucked in, says George Pitcher It’s usually at about this time during the football season, at some stage in March or early April as the first silverware takes its place in trophy […]

Can David turn around Goliath?

Marketing Week

David Bell – new chairman and chief executive of Interpublic Group (IPG) – did not see his predecessor’s fall coming, or so he claims. If that were really so, he must have been leading a peculiarly isolated existence over the past year. John J Dooner Jnr, the predecessor in question, fell on his sword because […]

Gloss, dross or a broader appeal?

Marketing Week

Broadsheets, under pressure from falling circulation and revenues, are turning to editorial makeovers to rejuvenate themselves. Plummeting advertising spend and declining circulation figures have put pressure on the broadsheet market, but have not suppressed the newspapers’ spirit: they have come out fighting, with a number of editorial makeovers. The Daily Telegraph, The Guardian and The […]

…and best policy for all is honesty

Marketing Week

I too remember that HHCL study which rocked the TV world all those years ago, and thought the Mark Ritson’s study didn’t break much new ground – everyone knows the BARB figures are not altogether accurate, and that the same is true for every media audience measurement system. Mark Ritson did spend two years with […]

Novartis marketer takes up worldwide position

Marketing Week

Novartis Consumer Health marketing director Nick Evans has been promoted to a global marketing role at the company’s headquarters in Switzerland. Evans takes the post of head of global brand for nasal decongestant Otrivin, which is the global market leader in this category. It is understood that, following Evans’ departure his role will be axed […]

Toyota appoints Mark Hall

Marketing Week

Toyota has appointed Mark Hall as general manager of vehicle marketing. Hall moves from his position of general manager of communications at the car manufacturer.

It really is an urban jungle out there

Marketing Week

The Diary is seriously considering taking up residence in Regent’s Park Zoo, to get away from the animals infesting the rest of the capital. Rats, foxes and pigeons it can cope with, but the latest creatures to take to the streets are a different kettle of fish. First up was a flock of sheep, promoting […]

Van Wagner picks up Network Rail

Marketing Week

Network Rail, formerly Railtrack, has awarded the contract to manage its bridge-span advertising sites to the large-format outdoor advertising company Van Wagner. The win will bring in millions of pounds in advertising revenue for Van Wagner, and will double the number of its sites to 200. This is the first time the company has obtained […]