J2O to sponsor London Comedy Festival
Britvic Soft Drinks’ adult juice product J2O will sponsor this summer’s London Comedy Festival and a national tour of Jongleurs comedy clubs, to be called the J20 Last Round tour.
Britvic Soft Drinks’ adult juice product J2O will sponsor this summer’s London Comedy Festival and a national tour of Jongleurs comedy clubs, to be called the J20 Last Round tour.
Springer & Jacoby has created a new TV execution for DaimlerChrysler’s corporate campaign. The ad will focus on techNological innovations in the future and will have the strapline ‘Answers for the questions to come’.
Online recruitment is finding favour among both employers and jobseekers, and site providers are introducing new features to consolidate their growth It is a widely accepted fact that the dot-com bubble which saw such impressive growth in the online market in the period to 2000 has well and truly burst. Since then, numerous internet and […]
Caroline Parry is right to highlight the poor brand-building performance of white goods manufacturers (MW April 3). However, in a category populated by 71 brands and marques, where a healthy sector share is often a single-digit percentage, I would argue that brand focus is a necessity. If it is not achieved, retailers will retain the […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.