The Leith Agency has been appointed to work on brand development for Standard Life Bank while Faulds Advertising will develop its sales channels. The company plans to spend &£1m from its &£5m marketing budget on the initiatives.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.