Girobank poaches Asda’s George marketing chief

Asda’s head of marketing for its George clothing brand, Claire Bulman, has joined Girobank, part of the commercial banking arm of Alliance & Leicester in the same role.

Asda is recruiting a replacement for Bulman, who reported to retail and marketing director Simon Singleton.

Bulman joined as George head of marketing from Matalan in 2001, where she had been responsible for advertising and marketing. During her spell at the value retailer she co-ordinated a national press campaign created by CDP which claimed that Matalan was up to 60 per cent cheaper than Marks & Spencer.

At Girobank, Bulman will be the most senior marketer and report to its director of business development Stewart Fraser. Girobank is being rebranded as Alliance & Leicester Commercial Bank and it is thought that Bulman will help oversee this task.

Girobank operates through a network of about 17,500 Post Offices and provides a means of banking cheques, credit card vouchers and cash for businesses. It also provides revenue collection services, processes transactions for local authorities, utility companies and other organisations and enables customers to pay a variety of household bills at Post Offices.

However, the nature of its business is changing as people pay bills by direct debit and have their benefits paid direct into bank accounts.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here