Virgin Mobile creates commercial division
Virgin Mobile has created a new commercial division. The team will be headed by Joe Steel, the company’s co-founder and former marketing director.
Virgin Mobile has created a new commercial division. The team will be headed by Joe Steel, the company’s co-founder and former marketing director.
Fallon has created a television and press advertising campaign for United Airlines which focuses on new low-fare offers and breaks on June 2.
With widespread concern about personal debt levels, shrinking budgets and the FSA showing its teeth and tightening up the rules on financial services advertising, marketers in the sector face some hard times. By John Stones
Fallon has created a television and press advertising campaign for United Airlines which focuses on new low-fare offers and breaks on June 2.
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.