Skincare company Global Cosmetics is to launch a range of suncare products under its Blockhead extreme sports brand. The line, which will initially comprise ten sun-, faceand lipcare products, will go on sale in Tesco, Safeway, department stores and chemists at the end of May. There will be a print advertising campaign in the summer. […]
Martin Sorrell’s optimistic assessment of recovery seems premature alongside tales of woe in the UK. But he’s no Comical Ali of advertising, says George Pitcher I have been enjoying what Sir Martin Sorrell has had to say recently. It’s reminded me of the optimistic media performance of Mohammed Saeed al-Sahaf or Comical Ali, the erstwhile […]
Adrian Precious, the Cadbury Schweppes marketer responsible for relaunching Butterkist popcorn, has left the company to set up a marketing consultancy, Business Infinity. Cadbury Schweppes brought in Precious, who has also worked for United Biscuits and Fox’s Biscuits, to create a consumer marketing department at its Yorkshire-based business unit, Monkhill Confectionery, and to relaunch Butterkist […]
Nation1, the new Glasgow-based integrated creative agency, has won the account for the Royal Scottish National Orchestra. Its brief is to attract a younger audience to classical music.
Cognosis has created a brand identity for Lord’s to distinguish the cricket ground from its owner, the MCC (Marylebone Cricket Club) in an attempt to maximise its commercial potential as a business conference venue.
Travelex, the foreign exchange company, has signed a £1m sponsorship deal covering the National Theatre’s £10 season. The initiative, under new National Theatre director Nicholas Hytner, will see two-thirds of tickets sold for £10 and the remainder for £25 as the theatre tries to attract new audiences.
In response to Richard West’s article, I wholeheartedly believe that as an industry we need to be far more careful about how we use customer data. I also do not agree that targeting remains an unpredictable science. Prospects can be targeted very successfully, so long as the data has been exploited intelligently. However, any amount […]
Phones 4U has promoted marketing manager Tim Wade to the post of campaigns manager. He reports to marketing director Julian Neal.
Your media analysis on digital radio (MW last week) was spot on in its assessment of the potential of DAB for advertisers, and the need for Rajar measurement of digital radio stations to demonstrate broadcaster confidence in the medium. I do, however, take issue with Mark Helm of MediaVest in his evaluation of the new […]
A press advertisement for the British Heart Foundation (BHF) which featured a woman with a plastic bag over her head, was the most complained-about ad of last year, according to the Advertising Standards Authority’s (ASA) annual report. The ad, created by Abbott Mead Vickers.BBDO, triggered 315 complaints from people concerned it might encourage children to […]
Toymaker Mattel UK has chosen Jackie Jordan as marketing director, a post vacant since David Allmark’s departure in August 2001 (MW August 23, 2001). Jordan will take up her post as head of a reshuffled marketing team at the end of the week. She was previously business unit director for grooming and personal care at […]
Soul, BMP DDB and Euro RSCG Wnek Gosper are to pitch for The Greater London Authority’s (GLA) multi-million pound brief to promote recycling across the capital. As predicted in Marketing Week last year (MW May 9, 2002), the GLA has asked its roster agencies to pitch for the business. The GLA is planning to launch […]
Nestlé’s decision to drop Rolo’s 23-year-old slogan ‘Do you love anyone enough to give them your last Rolo’ proves that romance is all but dead, laments Iain Murray
Dr Martens is planning to become a wardrobe staple again by updating its products and relaunching as an urbanwear brand. Caroline Parry reports Dr Martens is determined to kick down the door of fickle fashion and avoid the fate of becoming a heritage brand – a tough proposition in an industry that swiftly forgets what […]
TalkSport, the national commercial station owned by the Wireless Group, has signed a deal with computer games firm Codemaster to sponsor the station’s snooker coverage.