To echo the excellent Mr Murray’s fine piece (MW last week) about the lack of quiet and calm in the environment, perhaps the totally irrelevant use of music in supermarkets should also be addressed. Surely the multibuy offers, loyalty cards and various Bogof campaigns through which all the supermarket groups try to increase our expenditure […]
Britvic is understood to be talking to Barrett Cernis, Bartle Bogle Hegarty, BMP DDB, Clemmow Hornby Inge, J Walter Thompson, M&C Saatchi and WCRS about pitching for the £6m Robinsons business.
Nation1, the new Glasgow-based integrated creative agency, has won the account for the Royal Scottish National Orchestra. Its brief is to attract a younger audience to classical music.
Diadora, the Italian sportswear brand, has signed a three-year deal to supply kit and boots to Manchester United captain Roy Keane. The deal extends the length of Keane’s association with the brand to eight years.
Dr Martens is planning to become a wardrobe staple again by updating its products and relaunching as an urbanwear brand. Caroline Parry reports Dr Martens is determined to kick down the door of fickle fashion and avoid the fate of becoming a heritage brand – a tough proposition in an industry that swiftly forgets what […]
Thomas Cook has handed responsibility for marketing to director of customer strategy Neale Vickery until a marketing director is appointed in the autumn.
To echo the excellent Mr Murray’s fine piece (MW last week) about the lack of quiet and calm in the environment, perhaps the totally irrelevant use of music in supermarkets should also be addressed. Surely the multibuy offers, loyalty cards and various Bogof campaigns through which all the supermarket groups try to increase our expenditure […]
Publicis has created the first TV campaign for dairy brand Président Emmental. The £1m campaign breaks this week and will run for six weeks.
WCRS has created a radio campaign for Ferrero-owned chocolate brand Kinder Bueno. The promotion will run alongside the TV ‘Love Me’ campaign. Both break in May. Initiative Media handles the media buying account.
UKTV chief executive Dick Emery is to announce the launch of an experiment that will examine the effect of different break patterns on advertising recall at TV United 2003 in Bath today (Wednesday). UKTV is teaming up with Billetts and a number of advertisers for the initiative. Emery will not be drawn on the details […]
Intercontinental Hotels Group has named David Hughes as its top marketer and is preparing to cut a number of marketing jobs. The beleaguered hotels group, formed from the demerger of Six Continents earlier this month, is restructuring its marketing teams from the top down. Hughes is now senior vice-president of sales, marketing and commerce for […]
M&C Saatchi has developed a press campaign for BA Holidays’ January 2004 brochures, which offer packages to Florida and the Indian Ocean among others.
The Diary is approaching this story with considerable caution as beverages have been a source of much trouble lately, particularly teabags. The Diary has managed to upset more than one high street financial institution recently, and according to the latest correspondent, 1,000 teabags are in no way intended as a substitute for customer service. He […]
Café Met, the milk-based drink from Arla Foods, is sponsoring Jazz FM’s Late Lounge and Hed Kandi sessions for three months and will be developing a special summer music event with the radio station.
SSL International is set to court controversy with the launch of the first billboard advertising campaign for its Durex condom brand, expected to break in early May. The &£1m ad campaign for Durex Performa, created by McCann-Erickson Manchester, will include words such as ‘Roger More’, ‘Ejaculater’ and ‘Longer Screw’ – the letters of which are […]