Flextech Television signs up Hello!
Marketing WeekFlextech Television has signed up Hello! magazine to sponsor Loose Lips, the new daily talk show on Living TV, presented by Melinda Messenger.
Flextech Television has signed up Hello! magazine to sponsor Loose Lips, the new daily talk show on Living TV, presented by Melinda Messenger.
Orange Glo is tipped to hand its £4m advertising business to Partners BDDH after a three-month search. The US household goods company has been hunting for an agency to mastermind its UK push since it introduced its three-product cleaning range
O2 has renewed its sponsorship of Channel 4’s Big Brother in a £4.5m deal negotiated by Drum PHD and the Allmond Partnership.
Your media analysis on digital radio (MW last week) was spot on in its assessment of the potential of DAB for advertisers, and the need for Rajar measurement of digital radio stations to demonstrate broadcaster confidence in the medium. I do, however, take issue with Mark Helm of MediaVest in his evaluation of the new […]
Bates UK has been appointed to handle the advertising for Schering Healthcare’s Levonelle morning-after pill brand. The agency pitched against Abbot Mead Vickers.BBDO and Scholz & Friends.
MGM Home Entertainment commercial director Don Hunton will be transferring to open the company’s Australian office in June. His replacement has not been announced.
Channel 4 returned to the black last year after a loss of £28m in 2001. For 2002, the broadcaster reported a pre-tax profit of £16.
Goodyear, the tyre company, is understood to be hunting for an integrated agency. The AAR is handling the review.
Scholl is to support the launch of its Express Foot Skincare range with a six-week outdoor media push as part of a wider &£2m advertising campaign.
The Leith Agency has been appointed to work on brand development for Standard Life Bank while Faulds Advertising will develop its sales channels. The company plans to spend &£1m from its &£5m marketing budget on the initiatives.
Associated New Media, the digital publishing division of Associated Newspapers, has appointed Andrew Hart as managing director. Hart’s previous jobs include chief executive of Ask Jeeves.
Carling, the Coors Brewers lager brand, is to sponsor busking on the London Underground with an estimated budget of &£500,000. London Underground (LU) first revealed plans to launch licensed busking pitches last June (MW June 27, 2002). It will create a pool of busking musicians who will rotate performances across 25 official pitches, sited in […]
Atlantic Electric & Gas has signed an affinity partnership with telecom company Glow Communications. Atlantic will sell energy to Glow’s customers.
TV United 2003: A preview of the Marketing Week conference in Bath. Brodcasters say they are standing shoulder to shoulder to make TV ads work. Advertisers, however, may be spoiling for a fight. The TV industry has for the past few years been split by in-fighting, with the major players unable to agree a strategy […]
The use of iconic gestures in television ads helps boosts recall among viewers, according to the latest tranche of research into how the brain responds to messages on the TV, by Professor Geoffrey Beattie, head of psychology at Manchester University. Beattie is to unveil the latest phase of his research at the TV United 2003 […]