Storm to manage BAA’s summer retail promotion
Marketing WeekStorm, part of the Triangle Group, will manage BAA’s summer retail promotion for travellers at the group’s seven airports.
Storm, part of the Triangle Group, will manage BAA’s summer retail promotion for travellers at the group’s seven airports.
John Brown Citrus Publishing has been appointed by VisitBritain to produce travel guides. VisitBritain is the new organisation formed in April after the merger of the British Tourist Authority and the English Tourism Council. The guides will be titled Invitation to Britain.
International marketing director Phil Plowman axed as brewer merges Pilsner Urquell operations
Philips Consumer Electronics has appointed Rob Hughes as sales development manager for its mobile phone division. Hughes moves from Nokia where he was a consultant.
The-field has created the branding for Fulham Football Club’s young supporter’s scheme. The consultancy’s branding will be used on all promotional marketing.
Virgin Mobile has created a new commercial division. The team will be headed by Joe Steel, the company’s co-founder and former marketing director.
Classic Gold, the UBC Media-owned station, has signed a sponsorship deal with Luminar Leisure-owned bar chain Chicago Rock Café. The deal includes several programmes on the station including Tony Blackburn’s Saturday morning show.
The Wall Street Journal (WSJ) Europe has appointed Phil Kramer, AOL UK’s director of sales for AOL Time Warner, as advertising director, with a brief to poach revenue from competitors such as the Financial Times. Kramer has worked for the WSJ before, as associate regional sales manager of its Western region, based in San Francisco. […]
Barclays Bank is to sponsor London Underground’s Bank station for 12 months. The deal, which will run for a year with creative work occupying 75 per cent of the station area, will be the largest Tube station sponsorship to date. The ads will break in early June and take the form of an exhibition based […]
Camelot, the lottery operator, is to introduce a series of premium scratchcards offering larger prizes as the next step in its strategy to revive interest in its games. The first &£3 scratchcards will be launched on June 28, subject to National Lottery Commission approval, with another &£3 game expected to be rolled out in February. […]
Big corporations have got to grips with their CRM systems, but SMEs are struggling to find software that suits them best. David Benady reports on how this is set to change as the software developers look to smaller outfits for further b
The Professional Golfers’ Association (PGA) is to begin a multi-million pound marketing push to attract more women and teenagers to the game. Advertising will break this summer, focused on media such as tabloid newspapers and the internet, which are popular with the target market. The PGA has appointed J Walter Thompson to handle creative work […]
EasyGroup founder Stelios Haji-Ioannou is suing London-based Easybroker International, an equity brokerage company, over use of the word ‘easy’. EasyGroup has an easyMoney credit card.
Procter & Gamble is to reposition its Crest oral care range to highlight its benefits as a beauty brand. The move is an attempt to reinvigorate the brand, which struggles against the dominance of Colgate-Palmolive.
Guardian Media Group has refused to confirm or deny speculation that it is considering making a bid for Capital Radio Group. Guardian Media says it is looking at a number of possibilities.