DJs team up with VisitScotland
Virgin Radio DJs Pete and Geoff have teamed up with VisitScotland and Scottish radio broadcaster Wee Fat Bob to promote Scotland as an adventure holiday destination.
Virgin Radio DJs Pete and Geoff have teamed up with VisitScotland and Scottish radio broadcaster Wee Fat Bob to promote Scotland as an adventure holiday destination.
The Competition Commission has extended the deadline for its investigation into the merger between Carlton and Granada. It will now report the result to the trade and industry secretary on August 26.
Wolff Olins has won a five-way pitch to create a corporate brand for the London Tourist Board & Convention Bureau. The LTB is to change its name to VisitLondon from mid-July.
The saga surrounding beleaguered advertising group Cordiant looks to be nearing an end, but few of the involved parties emerge with any credit, says George Pitcher
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.