O&M breaks ‘promise’ to ASH over ads

Anti-smoking group ASH has lambasted Ogilvy & Mather after the agency withdrew a “free advertising” promise to avoid an embarrassing conflict with one of its biggest clients, British American Tobacco (BAT).

Anti-smoking group ASH has lambasted Ogilvy & Mather after the agency withdrew a “free advertising” promise to avoid an embarrassing conflict with one of its biggest clients, British American Tobacco (BAT).

Ogilvy & Mather created a campaign for the group in June after two of its creative team, Paul Birch and Dave Williams, won a competition for the campaign of their choice with a budget and a six-sheet poster site in Canary Wharf. The two chose to work on an anti-smoking campaign, and asked ASH to be involved.

ASH was told last week that the campaign has been dropped on the orders of chairman Mike Walsh. Director of ASH Deborah Arnett says she is annoyed that the agency felt it had to give in to BAT.

Arnett says: “Business director Edward Thesinger told us that it wasn’t going to happen as Walsh was worried about the conflict of interest with BAT. I’m disgusted as they didn’t even check with BAT whether it would be a problem.”

She adds that ASH intends to use the campaign images created by Ogilvy & Mather on an anti-passive smoking campaign. The poster created by Birch and Williams will be on the group’s website and be used in future communications.

A spokeswoman for BAT says that the decision was made by Ogilvy & Mather and not in consultation with the tobacco company.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here