Celador International promotes head of marketing and consumer products
Celador International has promoted its head of marketing and consumer products John Eastaff to the role of director of marketing and consumer products.
Celador International has promoted its head of marketing and consumer products John Eastaff to the role of director of marketing and consumer products.
Oxo, the stock-cube range owned by Campbell Grocery Products, is launching a £3.5m campaign featuring the new Oxo family.
RudaizkyRyan has developed a campaign for T&T Beverages which plays on the soft drinks’ sponsorship of the original PopStars: The Rivals series. The campaign strapline is ‘Had enough of pop?’ and it pokes fun at manufactured pop stars.
This week: marketing on the defensive; or how Kraft, the food company, and Orange, the mobile telephone network, tried to make the best of a bad situation. There is no doubt Kraft has acted smartly in coming out with a public mea culpa on the issue of obesity. By doing so, and by proposing remedial […]
Linking marketing strategy to business performance is a powerful way to make a case for investment. But when macroeconomics mean growth is scant, building confidence can be tricky.
Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.
Trading media metrics for the “right data” can help marketers prove to the CFO why certain investments are “worth every dollar”, says Ford Europe’s media boss.
The streaming service outperformed the broadcaster’s studio arm, amid wider plans to invest an additional £15m in marketing this year.