Elephants Can’t Jump appoints Aynsley Jardin
Elephants Can’t Jump has appointed Aynsley Jardin as a director, to work alongside Bob Morrison and Richard Simcock.
Elephants Can’t Jump has appointed Aynsley Jardin as a director, to work alongside Bob Morrison and Richard Simcock.
McCann-Erickson has won an £8m European television project for camera giant Nikon after a four-way pitch against UK incumbent BMP DDB, Red Cell in Germany and Japanese agency ADK.
Anheuser-Busch (A-B) Europe is planning to launch Michelob Ultra, a low-calorie, low-carbohydrate American variant of the beer brand, in the UK next month. The move comes two years after the brewer scrapped Bud Lite, a similar low-calorie drink. The 1999 Bud Lite launch was supported by a 5m advertising and marketing push. It is not […]
Lloyds TSB has launched an integrated telephone, electricity and gas account under the sub-brand Ideal. The high street bank becomes the first in the UK to offer such an account. It has teamed up with Scottish Power and Cable & Wireless to provide the services, but the offering will be branded as a Lloyds TSB […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.