£12m campaign for Teacher Training Agency
McCann-Erickson Manchester has created a £12m TV and press advertising campaign for the Teacher Training Agency’s recruitment drive.
McCann-Erickson Manchester has created a £12m TV and press advertising campaign for the Teacher Training Agency’s recruitment drive.
“Today’s paper was brought to you by…” (MW August 21) was wrong in one important respect. MoneySupermarket.com does not accept money from providers to feature products as best buys. Best buys are just that: you can’t pay your way into a best-buy table. To have a viable business, it is important to us to have […]
Staples are rubbish. Ever since school, when the class bully left the Diary attached to a blackboard by the lapels, tie and trousers, the things have been the subject of much hate and fear. Fortunately, Mr Ramsden – yes, the teacher – was sacked soon after that, and the Diary was expelled for chewing gum […]
Amid fierce political infighting, snooker’s rulers have seen losses mount. Now, without a commercial arm, the sport faces further upheaval. By Daniel Thomas
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.