Super Max picks ex-Remington chief for international position

Shaving products company Super Max has appointed former Remington marketing chief Richard Rietjens as head of its international marketing team.

Rietjens quit his position as European marketing director at Remington at the beginning of the year, after less than six months in the role (MW February 13).

Rietjens had been promoted from UK marketing director following a string of senior management departures at Remington, including former European marketing director Peta Thorniley and UK managing director Simon Russell.

As general manager for marketing at Super Max, Rietjens will be responsible for the international marketing and promotional budget for the UK-based company’s range of shaving products.

He will eventually be stationed in the company’s international offices in Dubai, although he is currently based in the UK.

The company makes the Super Max brand of disposable razors – including what it claims is the first three-blade disposable – as well as shaving foam and toiletries.

Rietjens says his experience in the shaving market will be of considerable use in his new position.

He adds that his role will be to build on the company’s already strong presence in Asian countries such as India, as well as develop its interests in unexploited areas such as Eastern Europe.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here