First Choice is to rebrand its Air 2000 airline and all its retail operations, including the Bakers Dolphin and Travel Choice chains, under the First Choice banner. Conran Design Group has revamped the brand identity.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.