Harper appoints marketing chief

Publisher HarperCollins UK has appointed Amy Nelson Bennett as marketing director for general books.

Nelson Bennett, who is marketing manager at book retailer Waterstone’s, will join HarperCollins at the beginning of November.

Her role will be to develop marketing strategy for the publisher’s roster of non-fiction titles, including biographical works from authors such as David Beckham, Tony Parsons, Billy Connolly and Frank McCourt, who won the Pulitzer Prize for Angela’s Ashes in 1997.

Nelson Bennett will also be responsible for liaising with book retailers and the publisher’s media agency. HarperCollins, which is a division of media conglomerate News Corporation, appointed Total Media to its &£1.4m account last year (MW February 7, 2002). Previously it was with Mediaedge:CIA.

The publisher has an in-house team for additional creative advertising work. Advertising will break next month to support David Beckham’s autobiography during the Christmas period.

Nelson Bennett replaces Venetia Butterfield, who has been promoted to Harper perennial publisher. Her role will include marketing HarperCollins’ paperback portfolio.

Butterfield says: “My role will be looking at how to reinvent the marketing strategy for the paperback launch of books. It is a different market from hardback publications.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here