Treetop Media launches Football Mad
Marketing WeekTreetop Media is launching Football Mad, aimed at six- to ten-year-old boys. The magazine, priced at £1.75, will be available on October 23.
Treetop Media is launching Football Mad, aimed at six- to ten-year-old boys. The magazine, priced at £1.75, will be available on October 23.
Ogilvy & Mather will develop the advertising component of a £10m marketing push to support Kimberly-Clark’s relaunch of its Huggies nappy range. The products in the Beginnings and Freedom lines will be updated with a number of innovations to m
Vizeum, part of the Aegis Group, has picked up Five’s £5m media buying and planning account after a three-way pitch.
Aston Villa Football Club has appointed Phil Smith as marketing chief following the resignation of Kate Linnell earlier this year (MW July 3). Smith, marketing director at London-based wholesale grocer Blueheath, will join Aston Villa as head of marketing next month. Smith – not to be confused with the Camelot commercial director of the same […]
The Government is inviting advertising agencies to pitch for a multi-million pound campaign to promote the need for solving employment disputes at work. The pitch is being overseen by COI Communications on behalf of the Advisory, Conciliation and Arbitration Service (ACAS), an independent body formed by the Department of Trade and Industry (DTI). In addition […]
An American Airlines ad that suggests its spacious seating is the equivalent of offering travellers their your own private lavatory doesn’t wash with Iain Murray
Boots is claiming to be the first company to launch vitamin strips, which dissolve on the tongue, offering consumers an alternative way to consume dietary supplements. The inch-long, micro-thin vitamin strips are among a host of new products due early year. The launches will also include an exclusive range of feeding products for babies, carrying […]
I was intrigued to read your news item reporting on the Marketing Society claim that celebrity ads will “become a thing of the past” (MW last week) and I’m looking forward to hearing more details of the research at its forthcoming conference. I suspect Alastair Campbell, one of their conference speakers and a man pretty […]
HHCL/Red Cell has created a £2m radio and outdoor campaign for budget hotel chain Travel Inn. The campaign focuses on the chain’s customer satisfaction guarantee and retains the ‘Your inn for a good night’s sleep’ strapline.
Coca-Cola Great Britain’s Diet Coke With Lemon is to sponsor the next two series of Channel 4 comedy Will & Grace, the first of which begins on October 31. The deal has been brokered by Vizeum and animated break bumpers devised by Lowe & Partners.
Barclays Bank chief executive Matthew Barrett has been criticised by MPs for his claims that credit cards are ‘too expensive’, but George Pitcher applauds his honesty
Carnival Corporation & plc has appointed long-serving cruise marketer David Dingle to the newly created role of managing director of the UK cruise division.
EasyJet has appointed OMD Europe to handle its £3m European online media planning and buying account. The airline awarded its offline business to OMD six months ago.
The Famous Grouse is test-launching its first brand extension. The Famous Grouse Liqueur will be launched this week in an attempt to attract a new set of after-dinner drinkers. The whisky-based liqueur will compete against Drambuie, and will initially go on sale for six months in 230 Tesco stores nationwide as well as 22 Sainsbury’s […]
AG Barr, the Scottish soft drinks company behind Irn Bru and Tizer, has appointed Jonathan Kemp to the new role of commercial director. Kemp’s role replaces that of sales and marketing director, which was left vacant when long-serving incumbent James Dawson left in June (MW June 5). Kemp holds a position on the board and […]