Prudential’s first consumer e-mail marketing campaign
TBWA/GGT has created Prudential’s first consumer e-mail marketing campaign. The ad will be sent to people who have responded to its Plan from the Pru campaign or recently requested a quote.
TBWA/GGT has created Prudential’s first consumer e-mail marketing campaign. The ad will be sent to people who have responded to its Plan from the Pru campaign or recently requested a quote.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.