DDB London devises London Underground campaign
DDB London has devised a London Underground poster campaign to promote The Guardian’s weekday recruitment sections. The five-week campaign begins on January 12.
DDB London has devised a London Underground poster campaign to promote The Guardian’s weekday recruitment sections. The five-week campaign begins on January 12.
Waitrose is claiming that one of Woolworths’ Christmas ads features some ‘very noticable similarities’ to its own seasonal 2002 campaign, created by Banks Hoggins O’Shea. The Woolworths ad was created by Bartle Bogle Hegarty and both campaigns featured a Santa character creeping around a sleeping household with a slumbering dog.
The Guardian and Observer are running a two-for-one flight promotion with American Airlines, which starts on Saturday (January 10).
TDA has developed a campaign for Alliance & Leicester Commercial Bank, which rebranded from Girobank last year.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.