WARL a load of nonsense, sorry

We at WARL Change Behaviour were delighted to read that we had created a £1m television campaign for the DIY brand Plasti-kote (MW last week). Unfortunately it’s more a case of Dream-It-Yourself than Do-It-Yourself as the campaign has nothing

We at WARL Change Behaviour were delighted to read that we had created a £1m television campaign for the DIY brand Plasti-kote (MW last week). Unfortunately it’s more a case of Dream-It-Yourself than Do-It-Yourself as the campaign has nothing to do with us at all.

We suspect that Ware Anthony Rust should be getting the credit for the Plasti-kote masterpiece. Although, of course, if Plasti-kote ever feels the need to Change its Behaviour, we’d be delighted to have a chat!

Kerry Bateman

Managing director

WARL Change Behaviour

London WC1

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