Coca-Cola sets up nutrition institute
Coca-Cola has set up an institute to promote nutrition and help develop healthy beverages. The Beverage Institute for Health & Wellness will focus on nutrition research and education.
Coca-Cola has set up an institute to promote nutrition and help develop healthy beverages. The Beverage Institute for Health & Wellness will focus on nutrition research and education.
After a price-war bloodbath, the battered Daily Mirror is now trying to push through an increase. Is this wise, in the face of its relentlessly falling circulation figures? asks Sonoo Singh
Ford has paid British novelist Carole Matthews to mention its cars prominently in her work. She has been paid to include a Ford in her latest book, The Sweetest Taboo…
Outdoor advertising is poised to post a record nine per cent of total advertising revenue for 2003. This figure is the medium’s highest recorded share of advertising revenue and will mean the medium has achieved a one per cent growth year on year. By comparison, television, radio and national newspaper share of advertising revenue is […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.