Five teams up with Arts Council England
Five is teaming up with the Arts Council England to broadcast shows on arts events and activities across the UK.
Five is teaming up with the Arts Council England to broadcast shows on arts events and activities across the UK.
Woolworths head of marketing communications Mark Trinder and Kraft Foods media controller Clive Austin have been elected as chairman and vice-chairman of the Incorporated Society of British Advertisers’ TV Action Group.
A MORI poll shows that UK companies and fund managers have radically different views on their dialogue. What’s gone wrong?
On the marketing Richter scale, a breakaway from the Field Marketing Council ostensibly rates ‘small earthquake in Chile’ status. Nevertheless, it raises some interesting issues about trade bodies as a whole, and the way they are perceived. The first point to note is that breakaways are the product of frustration; frustrated ambition possibly, but certainly […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.