Wilkinson-Sword and Gillette both have the ‘sharpest’ blades
Wilkinson-Sword and Gillette advertising claims have been judged equally valid by a Dutch court, and both will be allowed to claim in their ads to have the ‘sharpest’ blades.
Wilkinson-Sword and Gillette advertising claims have been judged equally valid by a Dutch court, and both will be allowed to claim in their ads to have the ‘sharpest’ blades.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.