Drinks Works recruits from Cadbury Schweppes
Drinks Works, the specialist drinks branding and New Product Development agency, has recruited Cadbury Schweppes European beverages area director Pater Aisher to work on its npd monitoring programme.
Drinks Works, the specialist drinks branding and New Product Development agency, has recruited Cadbury Schweppes European beverages area director Pater Aisher to work on its npd monitoring programme.
Channel Four is understood to be looking at plans to launch a national radio station with entrepreneur Simon Fuller, the creator of the Pop Idol TV series. It aims to build Popworld, a Sunday morning pop show, into a radio brand in the UK.
Banks Hoggins O’Shea has created its first campaign for organic dairy brand Yeo Valley Organic. It uses the strapline ‘In a world gone mad, it’s sanely delicious’ and breaks at the end of June.
While sports clothing has become a highly lucrative market, retailers are vulnerable to the vagaries of fashion and could regret turning their backs on genuine athletes
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Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.