Scottish Courage expands its marketing operations

Scottish Courage is expanding the range of its marketing department to include commercial and customer marketing activities. This follows the arrival of Tim Seager from Procter & Gamble as marketing director in January this year (MW September 18, 2003).

As part of the restructure, the company is seeking a new commercial director to report to Seager. The move also coincides with increased below-the-line investment across the drinks company’s portfolio of brands, which include Beck’s, John Smith’s and Foster’s. The company already spends £14.1m above the line on its brands. It declined to give details about the increased spend on below-the-line activities.

The planned structure will include a new customer marketing division, which will be responsible for off-trade, and a trade marketing division, which will develop brand promotional activity.

The consumer marketing division will continue to be led by Andy Neal, who was previously a brand director. He was appointed to consumer marketing director last year (MW August 28, 2003).

The restructure follows last year’s acquisition of Bulmers and its flagship account Strongbow. Seager says: “The new structure has been designed to bring brands to life in the key battleground, which is point of sale, where many purchasing decisions are made.”

Latest from Marketing Week

Tesco, M&S, Just Eat: 5 things that mattered this week and why

m&s

M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here