Sky reviews media planning
Sky is reviewing its £45m media planning and buying business.
Sky is reviewing its &£45m media planning and buying business. Carat, MediaCom and MindShare have been invited to pitch against incumbent Universal McCann.
Sky is reviewing its £45m media planning and buying business.
Sky is reviewing its &£45m media planning and buying business. Carat, MediaCom and MindShare have been invited to pitch against incumbent Universal McCann.
When a US judge sought a little Lite relief after a hard day in court, he got much more than he bargained for from the Miller brewery, says Iain Murray
When a US judge sought a little Lite relief after a hard day in court, he got much more than he bargained for from the Miller brewery, says Iain Murray
BBC chairman Michael Grade has signalled that the future of loss-making news operation BBC World is in question. He is reported as saying: ‘We have to worry about the cost of BBC World and reach a solution sooner or later.’
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the increasingly convoluted marketing recruitment process to Coca-Cola’s warning against getting stuck in a marketing bubble it’s been a busy week. Here is my take.
Entrants now have more time to apply for Marketing Week’s annual celebration of effectiveness, creativity and innovation.
The travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
The juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.