Star Editor joins American Media
Express Newspapers’ celebrity title Star, is to lose its editor, Martin Smith, who is leaving to join US company American Media, publisher of National Enquirer.
Express Newspapers’ celebrity title Star, is to lose its editor, Martin Smith, who is leaving to join US company American Media, publisher of National Enquirer.
Nestlé’s top-selling Kit Kat bar under threat from the launch of Cadbury’s Dairy Milk Wafer
…McCann Erickson has created a £500,000 TV ad campaign to support Scholl’s Flight Socks, which claim to help prevent the risk of blood clots when flying.
The BBC has split marketing chief Andy Duncan’s role in two. His duties will be shared by head of audience services, Genevieve Lawrence, and head of marketing strategy and planning, Helen Kellie, on an interim basis. The director of marketing, communications and audiences was recently appointed as the new Channel 4 chief executive (MW last […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.