Frozen food brand Aunt Bessie’s is reviewing the advertising account, held by Soul, for its frozen Yorkshire pudding range. The agency has declined to repitch for the business. The company is understood to be talking to a number of agencies about the account. Aunt Bessie’s spent &£1.5m on adverting last year. It is owned by […]
The Feel Agency has created a press and poster campaign for sexual health charity FPA that uses the tagline: ‘Woke up with more than you expected? Spots, rash, itching or worse?’
As retail price inflation ground to a halt in recent years, brand owners have been driven to maintain profits by cutting costs – or ‘value engineering’. David Benady looks at the effects on quality
UB UK, the biscuits and snacks manufacturer, has acquired savoury biscuit business Jacobs. The deal is subject to approval from competition authorities in UK and Ireland.
The Milk Development Council (MDC) is seeking a marketing director to drive forward marketing of the milk industry and dairy products. It is understood that this is a new position. The marketing division of the MDC was set up at the end of 2002 to help increase farmers’ income from dairy products by improving links […]
MindShare is tipped to pick up BSkyB’s £45m media planning and buying account.
PartyPoker.com, which claims to be the world’s largest online poker website, is looking for agencies to launch its gambling service in the UK. The company is understood to have a war chest of up to £4m to support its launch. PartyPoker.com is owned by iGlobalMedia, an online gaming company that owns a number of other […]
Youth clothing brand Firetrap is relaunching its website, with a new focus on cult brand icon Deadly the Gnome, making his debut appearance on the internet. Designed by new media agency Cimex, the site will be an integrated part of Firetrap’s latest marketing campaign, and will support the opening of its first standalone store later […]
Carlsberg UK marketing chief for lager brands Iain Paton has left the company without a job to go to. His responsibilities have been handed to director of ales Darran Britton, who looks after the Tetley’s Bitter range. It is understood that Paton is not being replaced. As director of lager brands, Paton reported to managing […]
The Government has appointed WCRS to the £8m advertising business for the Home Office’s new campaign telling people how to cope with terrorist attacks. WCRS is a “standby” roster agency for the Government, appointed two years ago to create rapid turnaround campaigns when there is insufficient time to carry out a standard pitch. Walsh Trott […]
Coca-Cola’s sponsorship of the Football League sees the global company trying to interact with local communities. But will fans of the 72 Football League clubs buy it? asks Daniel Thomas
The Milk Development Council (MDC) is seeking a marketing director to drive forward marketing of the milk industry and dairy products. It is understood that this is a new position. The marketing division of the MDC was set up at the end of 2002 to help increase farmers’ income from dairy products by improving links […]
It’s too early to say what plans Santander Central Hispano (SCH) may have for Abbey’s marketing department, but not too early to speculate that Abbey marketing chief Angus Porter will be dusting down his CV once again and contacting the headhunters. Just in case. Though the £8bn SCH offer has been approved by Abbey chief […]
John West, the tinned seafood brand, has appointed Andrew Gidden as sales and trade marketing general manager. He joins from Manor Bakeries, where he was director for sales development and customer strategy.
Volkswagen Commercial Vehicles has appointed Nigel Brotherton as head of marketing after a management reshuffle. Brotherton moves from his role as customer relationship strategy manager at Volkswagen Passenger Cars, where he was also head of advertising and communications for six years in the Nineties. He will be replaced by Kevin Watkins, who has been brought […]