Food giant HJ Heinz has split its E55m (£36m) European media planning and buying business between Vizeum and Mediaedge:CIA, after deciding to divide the business into northern and southern European territories. The two agencies pitched against OMD, the incumbent agency in Italy, to win the business. UK incumbent Starcom Motive dropped out in May, after […]
Doner Cardwell Hawkins has won the £2m campaign for the first major toothbrush launch from oral care company Wisdom Toothbrushes in more than five years. The television and print advertising campaign will break in September and support the launch of the Wisdom Click toothbrush, which boasts a handle that clicks out of place when brushed […]
McCann Erickson has created a poster campaign for Refuge, a domestic violence charity. The campaign, which uses the strapline: ‘Don’t Ignore It’ will be rolled out on the London Underground next month.
The News of The World is to revamp its magazine, called Sunday, in September.
Nestlé has lost its appeal against a High Court ruling that it can not register the Polo mint’s shape as a trademark.
Newhaven, the Edinburgh-based agency, has created a cinema commercial for Tennent’s to highlight key music events sponsored by the lager brand.
The Student Broadcast Network (SBN) has been put up for sale by owner Campus Media. Campus is appointing a receiver to handle a sale of the business or put it into liquidation. Campus pulled its funding for SBN, a wholly owned subsidiary, after a meeting about the business and its losses on July 23. The […]
Now the Diary has heard of the Hull Truck theatre. And, in the old days, there were even such things as stagecoaches, which may or may not have housed touring productions of the latest farce, tragedy or Lloyd-Webber extravaganza. So the latest wheeze from BMW is really rather old hat: to advertise the launch of […]
There was much talk of consolidation within the radio industry in the immediate aftermath of the Communications Act, but very little has happened. Is this about to change? asks Caroline Parry
The Government has pushed back its analogue switch-off target to 2012, but this is pointless if there is no detailed plan to achieve it, says Andrew Canter
Ofcom has imposed its first fine on a broadcaster, the Digital Television Production Company, with a £50,000 penalty for adult satellite channel XplicitXXX for ‘negligently’ broadcasting unencrypted sex as early as 8.30 pm.
Marketers of whisky alcopops have gone too far in bowing to the cult of youth.
Some online marketers persist in using the bully-boy tactics of the past by harassing surfers with pop-ups.
Carnaby Street and the adjacent streets are to have a “community” website – carnaby.co.uk – in an attempt to wrest the title of London’s top shopping and leisure destination from the likes of Oxford Street and Kensington High Street. Carnaby Street’s owner, property company Shaftesbury, chose digital agency DS.Emotion to create the site, which goes […]
MindShare is tipped to pick up BSkyB’s £45m media planning and buying account.