Month: July 2004

TGI Friday’s names ex-Persil man as managing director

Marketing Week

TGI Friday’s, the Whitbread-owned restaurant chain, has appointed former Persil Power marketer Tim Hammond as managing director. Hammond has been with Whitbread since 2001, most recently as corporate development director, charged with seeking new business opportunities and taking the David Lloyd Leisure brand to Spain. He joined Whitbread in 2001 from Unilever, where he was […]

Government ad spend rises

Marketing Week

A report on the Government’s ad spend is expected to show that it has increased for the first time in two years. A General Election is anticipated for next year. Ad spend is unlikely to exceed that of Procter & Gamble or Unilever, reflecting the Government’s determination to avoid using taxpayers’ money on unnecessary campaigns. […]

Diageo poaches EMAP marketer to head Baileys

Marketing Week

Diageo Great Britain has appointed Russell Jones as marketing director for Baileys. He joins from EMAP, where he was the brand director for EMAP Performance, the multi-media music division. Jones, a former Smirnoff marketing manager, will report to Diageo GB marketing director Andy Fennell. His remit will also include the Gordon’s and Pimm’s brands. Marketing […]

Centaur Communications to launch new monthly mag

Marketing Week

Centaur Communications, publisher of Marketing Week, is launching Data Strategy, a monthly magazine reflecting the crucial role data plays in driving businesses. The magazine is aimed at those who are responsible for buying and selling data products and services and will demonstrate how data professionals can become a force in the boardroom.

TBWA loses £7m Thomas Cook ads

Marketing Week

Thomas Cook has parted company with TBWA/London after ten years. The company says it wants to focus more on “direct-response initiatives”. Thomas Cook spent £6.6m on advertising with TBWA last year, and insiders claim the business accounted for as much as £1m a year in fees for the agency. A spokeswoman for Thomas Cook says […]

Irn Bru ad banned

Marketing Week

Leith’s TV ad campaign for soft drink Irn-Bru has been banned by Ofcom, after the watchdog ruled that it made fun of transsexual people. The ad features a woman, shown shaving her lathered face, who reveals to her family that she ‘used to be a man’.

Capital Radio creates new content arm

Marketing Week

Capital Radio Group has created a content development department as part of a restructure of its commercial sales team. The move aims to refocus its brand sales team to increase its focus on content. The content development arm will be headed by brand sales director Mike Hope Milne, and will forge closer links between the […]