Daily Express rapped over DVD promotion

The Advertising Standards Authority (ASA) has upheld complaints against The Daily Express for a misleading promotion for free DVDs from Woolworths.

A front-page splash stated: “Unbelievable but true – 18 free DVDs for every reader”. However, the ASA found that Woolworths stores had only been allocated 50 DVDs each from the promotion. The Express was told to make it clear in its advertising and promotions if stocks were going to be limited.

The ASA has told Playboy TV that its advertising campaign can only be placed in adult magazines following complaints from women about its ads in men’s monthly Loaded. They showed a lingerie-clad woman being controlled by a man holding puppet strings, accompanied by the straplines “Like this?” and “Whatever you like, you pull the strings”. The ASA is also investigating 14 complaints about a poster for pole-dancing club Spearmint Rhino, displayed near the East London Mosque, and five complaints against Irish airline Ryanair about a press campaign that features the Pope.

The ASA is also investigating Trojan, the US condom brand, for an outdoor campaign featuring an image of a woman in the throes of a sexual act in the form of a magazine cover. It has received 12 complaints claiming the ad is offensive, degrading to women and inappropriate for children. In April, a similar campaign by Trojan resulted in 33 complaints to the ASA, which were not upheld (MW April 8).

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here