Month: August 2004

Vidal Sassoon take P&G to trial

Marketing Week

Vidal Sassoon, the hairstylist, has won a victory in a US court that will allow it to take Procter & Gamble to trial, alleging P&G starved its hair products of marketing support.

Citroën is launching…

Marketing Week

Citroën is launching its C2 VTS hot hatch with a controversy-seeking press campaign in lads’ mags and online. The campaign, featuring slogans such as ‘Knicker dropper glory’, ‘Because boys just wanna have girls’, and ‘Hug roads not trees’ was

Ad negatives to Sky Plus launch

Marketing Week

Despite the predictable hullabaloo preceding their launch, the arrival of two more entertainment channels this autumn is likely to elicit – at best – muted enthusiasm from television advertisers. After all, there are so many of them already, aren’t there? And in any case, despite their distinguished pedigree – premium media brands don’t come more blue-chip […]

Cancer Research/TK Maxx seek donations

Marketing Week

Discount fashion retailer TK Maxx and cancer charity Cancer Research UK have created a campaign called GiveGet, to encourage people to donate unwanted clothes to the charity. More than 2 million households are being sent GiveGet bags, with people encouraged to take their unwanted clothes to TK Maxx’s 150 stores or Cancer Research UK stores […]

MOBO fails to strike awards sponsor deal

Marketing Week

The Music of Black Origin (MOBO) Awards will run this year without a title sponsor after failing to find a suitable replacement for former partner MasterCard. The awards, which will be broadcast on October 6, held talks with a number of potential sponsors for the deal (MW April 1). The BBC poached the broadcast rights […]

FT and Independent link with Overture

Marketing Week

The Financial Times and The Independent have linked with Overture to display its Content Match listings on their websites. Additionally, Guardian Newspapers, which has featured Content Match listings on its Travel and Money channels, is to use it across Guardian Unlimited and on the Observer site. Content Match shows ads relevant to the information being […]

British Gas increases gas price

Marketing Week

British Gas has increased its gas price by an average of 12.4 per cent and its electricity by 9.4 per cent, starting from September 20. Industry watchdog Energywatch has slammed the move and advised consumers to switch away from British Gas to cheaper suppliers.