William Hill appoints Poulter Group
Marketing WeekPoulter Group has been appointed by William Hill to develop a £250,000 launch campaign for its digital betting TV channel following a four-way pitch.
Poulter Group has been appointed by William Hill to develop a £250,000 launch campaign for its digital betting TV channel following a four-way pitch.
Bartle Bogle Hegarty has created a TV campaign for Lever Fabergé’s Lynx body spray featuring a couple meeting in a supermarket.
Extensions are an increasingly popular way to boost a brand’s sales – they are seen as low risk, and can piggyback on a name people know. But variation can mean dilution. By David Benady
GSK proudly announced that Ribena is Halal, while HSBC plans to offer Islamic insurance. There are signs more companies will follow suit.
Espotting Media, the London-based online search engine company which has just completed a &£135m merger with US company FindWhat.com (MW June 26, 2003), has promoted UK marketing director Chrys Philalithes to the new role of European marketing director. Philalithes, who co-founded Espotting in 2000, was formerly new business manager at advertising agency WCRS. In addition […]
BT Yahoo! is launching a new online identity and microsite to promote its broadband service, which will debut in a series of online ads across the Yahoo! network, starting next week. The Island Paradise microsite is hosted by two “concierge” characters, who are supposed to represent the brand values of BT and Yahoo!. They will […]
First Great Western, the train operator, has launched a new onboard magazine called Reach produced by the Press Association. The quarterly magazine will have a print run of 75,000 and will carry ten pages of advertising, to be sold by Archant Dialogue.
Nintendo has expanded its marketing team with the appointment of Rob Lowe as UK product manager for home consoles. Lowe was previously a UK product manager at the Dixons group.
Dobbies, the garden centre group, has appointed Scottish agency Merle following a four-way pitch for its advertising account. The agency will be producing new television ads for next spring.
Merrill Lynch will end its £1.3m-a-year sponsorship of the Chelsea Flower Show after next year.
So Stelios Haji-Ioannou is seeking to move into telecoms, and to bring his “easy” livery with him, meeting fierce opposition from Orange. Haji-Ioannou has been characteristically brash in dismissing the opposition, claiming big business’s fear of competition is Orange’s real problem. This is surely false naivety on his part. The colour orange is strongly associated […]
Carat Interactive has been renamed Diffiniti by owner Aegis Group, in a move underlining the company’s complete separation from the Carat Group. Diffiniti, which Aegis claims is the largest online media buying point in the UK, is now part of the Isobar network, handling &£34m for a range of clients including AOL, HBOS and Coca-Cola. […]
Disney and Tesco have teamed up to launch special packs of fruit designed to promote healthy eating to children. The packs will carry Disney stickers, giving children the chance to win Winnie the Pooh-branded lunch boxes. It is hoped that the promotion, which will be carried on packs of apples, pears, Caribbean small bananas and […]
…BSkyB has appointed Robert Tansey as director of marketing communications. He joins from HHCL/Red Cell where he worked as a planner on the Sky account. Barnaby Dawe, formerly head of marketing communications, is promoted to director of marketing. Both Dawe and Tansey will report to marketing director Charles Ponsonby.
Bartle Bogle Hegarty has created a television campaign for Sony Ericsson’s dual-fronted camera phone. The ad will be shown on Channel 4 tomorrow (Thursday) and over the weekend. It will air again on September 1, and is backed with a press and outdoor campaign. The K700i is an ordinary phone on one side, but transforms […]