Vauxhall has handed Delaney Lund Knox Warren (DLKW) the brief to advertise the Vectra model for the first time. The move means Lowe’s grip on Vauxhall’s &£58m advertising business has once again been weakened. The loss leaves Lowe with briefs for the Zafira, Signum, VX220, Tigra and commercial vehicles, together worth &£13.6m Difficulties between Lowe […]
Your article on BSkyB (MW last week) features all sorts of clever analysis but misses the point! Sky has several problems only hinted at in the article. Many of its yet-to-be-converted targets, such as me, are increasingly difficult nuts to crack. We’ve never been bothered about not having Sky! Sky has educated us to wait […]
SABMiller is talking to agencies about a global strategic and positioning brief for American beer brand Miller Genuine Draft. The search is being overseen by SABMiller brand communications director Charlie Hiscocks and group marketing director Mark Sherrington. A number of UK agencies are understood to have pitched for the business. The brand’s global advertising spend […]
Premier Foods has revamped the packaging for Cadbury’s Hot Chocolate and has signed a deal to sponsor ITV1 drama Heartbeat. Sponsorship credits will carry the strapline ‘Curl up with Cadbury Hot Chocolate’.
Fish4jobs, the online recruitment website owned by Newsquest, is looking to appoint its first marketing director.
KFC is introducing a chicken and rice dish as a permanent addition to its menu. The product will mark the first time the fast-food chain has offered rice on its UK menu. KFC Rice Bowls, to be launched on September 13, will consist of basmati rice topped with fried chicken and a sweet and sour […]
Procter & Gamble is to compete in the £320m UK air freshener market for the first time by extending its Febreze fabric conditioning brand into the category.
Coca-Cola Great Britain is launching a range of Diet Coke cans featuring images from famous films. Cans, as well as the labels on 500ml and two-litre bottles will feature visuals from Amelie, American Beauty, Charlie Chaplin’s The Kid, Dirty Dancing and Saturday Night Fever. An image from Gone With the Wind will appear on bottle […]
Czech brewer Budweiser Budvar is in talks to set up a trade body for the marketing and promotion of imported lagers in a bid to crack down on brands that falsely play on their foreign roots in advertising. The news comes as Budweiser Budvar is to trial a black lager later this year. This will […]
Camelot has slammed research that shows sales of the Daily Play game have struggled since its launch last September. The research, gathered by Mintel, shows only “one in 100 adults” now play the daily game, which the organisation says could be because of a lower “appetite” for six weekly draws and the lack of a […]
T-Mobile International chief marketing officer Nikesh Arora is to leave the company at the end of next month. It is not known if he has a job to go to. Arora has been with the T-Mobile Group since 1999. He became chief marketing officer and a board member in 2001. He has been responsible for […]
The Department of Health is launching a television campaign to promote its five-a-day programme. The ads will run across terrestrial, including the BBC, digital and satellite TV on donated airtime. The campaign will break this month and will run for up to three years.
Energy drinks company Shark AG is to launch a vodka-based energy drink called Shark Up at the end of this month. The drink, which combines the company’s Shark Stimulation drink with vodka, will be test-marketed in Cambridge before a planned national roll-out. It is believed to be the first time an established energy drink brand […]
New Powerhouse has handed its £3m media planning and buying account to London shop Terry Davies Media.
Formula One racing team Jaguar F1 is looking for a new sponsor following Beck’s decision to pull out of its long-term &£3m-a-year deal at the end of the season. The Beck’s brand has changed ownership since the &£12m deal was struck. Interbrew took control of the brand in 2001 as part of its acquisition of […]